Finance for Non-financial Managers,” published by McGraw-Hill, is an excellent starting point in learning the financial concepts behind successful corporate management.  While a book cannot promise the same results as a personal finance coach, it enables study on your timetable, reviewing ideas and concepts as often as necessary, and a ready reference, all for the price of a book.

The book explains in plain language the key elements of finance in a company, from financial statements to operating ratios to debt and equity financing. No arcane terminology, no unexplained buzzwords, lots of real world examples.

The book fills a need in the education of CEOs, entrepreneurs, middle managers and small business people who must deal with finance and accounting to succeed, or even to survive, but who just don't feel comfortable with the language or the concepts. These people exist throughout the ranks of big corporations, or at the head of their own businesses, and they want to be successful in an increasingly complex financial world. 

These men and women are making financial decisions almost daily, from budget management to interpreting financial reports to negotiating bank loans. And only a few years ago, hundreds of dotcom companies failed in part because their founders couldn't grasp the basics of finance well enough to evaluate the viability of their own business models. Gene knows that, because he advised a number of these founders in his consulting work, and he saw the challenge they had in this area, in spite of their college degrees.

The problem these people face is that books which are supposed to address their needs are either written by accountants in modified accounting language, or by non-financial managers who really don't know that much about finance. This book is different because the author is different and the approach is different. 
The book is different because it uses a minimum of accounting terminology and instead uses terms that people can relate to.

Finance for Non-financial Managers, along with Gene’s early years in auditing, over a decade in corporate finance, and 20 years of business consulting and public speaking form the basis of his work as a financial educator. His executive financial coaching service is the culmination of years of experience and sharing of knowledge. ge.

You can buy this book directly from the author via PayPal.